Guest speaker Forrester Principal Analyst Jay Pattisall will share insights from recent industry research which highlights opportunities to energize your marketing returns and justify your campaign and technology investments, so you don’t lose your competitive edge when faced with market growth pressures. The presentation will be followed by a Fireside Chat moderated by Ansira’s CMO, Kelly Jo Sands.

Navigating the Next Decade of MarTech Integration
MarTech is additive, ever-evolving, and integral to how we do our jobs today as marketers. With each new customer engagement channel, another layer is added to a brand’s overall marketing program and new technologies added to the stack to help support those channels. Learn how brand leaders are navigating the changing marketing technology landscape by continuing to pull the lever of digital transformation in marketing to attract and retain customers.
— Seth Levin, VP, Marketing at Grubbs Family of Dealerships
— Tricia Atchison, Former Citrix VP, WW Partner Enagement & Experiences
— Ed McLaughlin, Chief Product & Technology Officer at Ansira

How Channel Marketing Partners Elevate your Brand and Help Capture a Wider Audience
Accelerating your partner ecosystem requires a clear indirect sales strategy, key executive stakeholder alignment, and new ways of thinking about incentives and rewards to motivate your partner base and help them activate through-channel marketing campaigns. In this session, top channel experts will share how partners have complemented and elevated their brand, creating greater success for all parties involved.
— Aaron Hoernke, Marketing Director at Frank Kent Motor Company
— Teressa Barnhill, Sr. Manager, US Channel Operations at Schneider Electric
— Raji Dhillon, Director, Global Partner Marketing at Sage
— Laura Cooling Braasch, AVP, Client Partnership at Ansira

Transformative Experiences Across Generations and Channels
Reaching customers today is not a one-way street. To authentically engage, brands must strike a balance and create connections that have broad appeal and keep current with the changing whims of consumers – creating experiences that feel personally connected to your individual customer while reaching them across channels. In this session cross-channel experts we will share insights on how to effectively use in-store, paid, and organic tactics to create a surround for customers.
— James Malins, Chief Revenue Officer at at Tremor Video
— Jason Ciesiolka, Sales Manager at Tremor Video
— Catie Cryder, EVP, Media at Ansira

The Importance of Local Activation to Help Create the Best Customer Experience
At the heart of retaining customers and creating seamless customer experiences lies service. Never has that engagement layer been more important as customers move fluidly between in-store and online. Hear from your marketing peers as they share their philosophy and lessons learned on creating a culture of customer value, service, and seamless engagement across channels.
— Clarissa Bailey, Lincoln Field Operations Strategy Manager at Ford Motor Company
— Kelly Webb, Global Brand Manager at Enterprise Holdings
— Rebecca Rabon, VP, Client Partnership at Ansira

How to Drive Consumer Value to Opt-in
As marketers we face uncertainty in the ever-shifting date of the death of the cookie, the rise of ad-blocking technologies, the multiple routes to market, the changing nature of incentives, and the churn of once loyal customers. Hear from consumer and customer experience experts on the challenges of the opt-out culture and steps you can take to drive meaningful engagement to retain customers and partners and build loyalty beyond the program and across channels.
— Joshua Detzel, Marketing Director at C. Harper Auto Group
— Laura McLeod, Director, Lifecycle Marketing & Retention at On Location Experiences
— Heather Coachman, Sr. Email Marketing Specialist at Nestle Purina
— Jennifer Gibbs, SVP, Client Partnership at Ansira

Rethinking the Way You Do Business: Modern Retailing
Remaining competitive in a time of great retail change is no easy feat. This discussion will focus on why digital transformation and in-market activation are critical components of modern retailing strategies today – both from a consumer perspective and from an operational standpoint. Ziosk, a provider of technology that helps to elevate the dining experience, will share more about his take on what it means to successful engage in hospitality today.
— Steve Beckham, Chief Marketing & Data Officer at Ziosk
— Lauraliisa Gudgeon, SVP, Business Development at Ansira

Distributed Partner Ecosystems: How to best support the evolving needs of partners today
Gaining better alignment with partners drives growth and revenue - for their organizations and yours. Join the discussion as we dig into the components of channel partner programs that appeal to a changing partner landscape.
— Pat Picco, Director, Global Partner Programs at Ciena
— Karlyn Bentley, SVP, Client Partnership at Ansira

Loyalty Strategies and the Impact on Digital and In-Person Experiences
How do you drive demand, accelerate conversions, and build lasting loyalty? Come listen to the connections between loyalty strategies and the digital experiences that convert customers, online and offline.
— Robin Ruttle, Sr. Director, Loyalty Partnerships at Sonesta Hotels International
— Kelly Jacxsens, Head of Client Partnership at Ansira